Site report: 197,124 bricks given. Material is landing in Roldanillo, San José del Palmar, Zarzal, Ulloa, La Cumbre, Ansermanuevo, Calima. People from 13 countries are putting them up.
August 10 earthquake · Colombia
Every brick
is love.
Every gift builds hope. Bricks are bought straight from the local brickworks and delivered to a house going up right now.Bricks bought straight from the local brickworks.
The story, on video: the reel and the real delivery
See what this is about
The houses came down.And a country rose.
On August 10 Colombia shook. What came next was nobody's campaign: it was people from half the world looking for a way to help towns most of them have never seen. This is how it's told — and how it looks.
Magnitude 7.4 · 14 departments · August 10, 2026 · source: SGC · UNGRD
No voice, no words: the images tell it on their own.
Campaign reel · made in crochet on purpose: the real thing is right beside it.the real thing is right below.
This is how it's arriving.
The truckload was paid for by people who have never been to Roldanillo. It was unloaded by the people of the town. That's how this works: we put in the material; each family builds the chain with their own people.
Every new delivery is posted on the channel →Lay your brick
One is missing. Order it from the brickyard.
How you want to give
See what each gift builds
- 10
- The one the pile was missing. Every wall starts like this.
- 100
- Nearly two metres of wall for a family.
- 1,000
- The walls of a room where someone sleeps soundly again.
- 5,000
- The whole house. With your name in the neighbourhood.
TOTAL≈ $23 USDCOP $75,000 · charged in pesos
Lay my 100 bricks · COP $75,000Secure checkout opens with that amount already loaded. 🔒
A wall of hope. With 100 bricks you are putting down the good kind of love — the kind that sets in mortar and does not fall.
The house going up right now
Your name goes into this wall
19 names laid · 2,876 bricks to go
And the neighbourhood keeps growing · 117 more names
…and the rest arrive with every payment
39 houses with a name
The neighbourhood already standing
Behind them are 37 more houses: the ones built earlier.
We are the bridge
Thousands want to help.Few know how.
On August 10 one of us was in Roldanillo. He came back to Medellín with the town on his mind and put to work the only thing he knew how to do: connecting people. Merchants, importers and friends from the trade joined in, and with that this bridge was built.
“I was in Roldanillo. I saw homes built over a lifetime turned to rubble — and I saw something stronger: people helping people.”
We are not builders. We know how to connect. And love gets built too. We are merchants: we know how to buy well, negotiate well and reach the right people.
We are the bridge.
Each voussoir is one contributionThe brick crossing over is yours
Money comes in from 13 countries. Brick goes out from the town.
United States · Spain · United Kingdom · Mexico · Australia · Germany · Guatemala · France · Chile · Ireland · Switzerland · Costa Rica
Every gift from abroad puts the local economy back to work.
- Roldanillo
- San José del PalmarChocó
- Zarzal
- Ulloa
- La Cumbre
- Ansermanuevo
- Calima
Bricks are bought from the brickworks in the area, not from a wholesaler in another city.
This is how your brick gets across
- Stop 1
You order your bricks
At brickworks price, direct and with no middlemen, at the best price we can get. You are not giving money: you are ordering bricks, with your own order number.
- Stop 2
They are bought at the town’s own brickworks
The kiln fires up again, the truck driver loads again, the builder gets his day’s pay: the money stays in the territory. Rebuilding is also getting the local economy moving again.
- Stop 3
They reach the site, and its people raise it
Where the truck cannot reach, neighbours’ arms carry the last stretch. Every delivery is posted to the channel with its photo and its town.
The rule of the chain
We put up the material. Each family builds the chain with its own people.
This is not just about delivering bricks: it is about connecting the help of many —whoever gives from far away, the town brickworks, the one who hauls, the one who unloads, the one who clears the lot, the one who builds— with a community that is already united and is going to turn that material into a home. That is why the material goes where there are people organized to receive it, and we say it from day one: nobody receives a finished house; they receive what it takes to raise one.
- The one who makes themthe town's brickworks
- The one who givesyou, wherever you are
- The one who hauls thema local truck driver
- The material stops here
- The one who unloadsarms on the lot
- The one who clears the lotrubble out
- The one who buildsthe site foreman
- The family that receivesa home again
Brick laid: we put itMortar bed: each family lays it with its own people
Orders are grouped into truckloads so freight does not eat your contribution. Every purchase keeps its receipt and every delivery its photo, on the channel.
And all of that has someone who answers for it ↓
Who answers for your contribution
Here every peso is traced to the wall.
Un Ladrillo por Colombia was started by merchants and matured in partnership with Fundación Effi. What began as a one-week campaign now has a legal structure, accounting, and one rule that is not up for debate: if you can’t see it, it didn’t happen.
The five principles behind the project
Clarity
You order bricks; you don’t donate money. Every order has its number.
Direct
Bricks are bought from the town’s own brickworks and go straight to the build, no middlemen. The money stays in the region.
In plain sight
Every delivery is posted on the channel with its photo and its town. If you can’t see it, it didn’t happen.
Dignity
Material goes where the community is already organized to turn it into a home. Nobody receives a finished house; they receive what it takes to raise one.
Who answers
Fundación Effi holds the legal structure and the books. The merchants keep doing what they know: buying well and delivering.
The backing
The charge shows as Trendy Mark, the group’s company, because it is the checkout that was already set up and auditable on day one. Every contribution is tagged as Un Ladrillo por Colombia and kept in its own ledger, which the foundation receives.
What we still cannot give
A tax-deductible donation receipt, not yet. The foundation is already incorporated — chamber of commerce and tax ID done — but the receipt depends on the DIAN’s Special Tax Regime, a separate and later procedure. Until it comes through, we do not promise it. The day it does, you will read it here.
We also tell it on Instagram: @juanesimpacto@distribuidoraelimpacto
The books, to whoever asks
The foundation keeps the detailed record of purchases and deliveries. If you represent a company, a news outlet or a community and want to see it, write to us: it is shown, not paraded.
Ask on WhatsAppAsk anything
The questions you ask yourself before laying a brick
These are the seven that reach the campaign’s WhatsApp most often. They are answered the same way here: straight, no detours.
Can I contribute from outside Colombia?
Who is behind this, and who answers for the money?
How do I know the brick gets there?
Do you issue a donation receipt?
Can my company fund a whole house?
Does this continue once the emergency is over?
What are we after?
Still have one? Write to us on WhatsApp: a person answers on the other side, not a bot.
Communities and companies
A house can carry your name.
It has happened twice already, through two different doors: a company raised one whole; a community pooled one friend by friend, across two countries. Both houses stand in the neighbourhood with their name —and that is how they stay.
Support Cali Earthquake Community
#33 · United States and Germany · 30 names
● Just raised
Grupo Luna
#28 · Guatemala · a company
- House __ · the next oneYour name hereClaim the name→
How it works
- Pool the money.A company puts up the whole house, or a community gathers it among many: split among two hundred people it is COP $18,750 each.
- One single order of 5,000 bricks.Placed all at once, straight from the local brickworks. It comes in as a house, not as loose bricks.
- Send us the list on WhatsApp.Those names go inside, brick by brick, and the house goes up in the neighbourhood carrying your name.
That is how house 33 went up: Gerardo gathered 30 friends across United States and Germany, placed one order and sent the list.
The deal here is simple: whoever builds, names. Houses filled by the public carry the name of a value —Love, Hope, Unity—; the one a company or a community raises carries its own.
And if there is no budget, tell people: nobody who has contributed arrived through advertising — every one came because someone told them.
Every material purchase keeps its receipt and gets posted to the WhatsApp channel, with the brickworks and the zone it went to.
Sharing is helping too
Can’t contribute today? Share it.
Everyone who tells someone lays an invisible brick: the one that lets another person lay a real one. Send it to your people, put it in your stories — word of mouth is half of this build.
The invisible brick: laid by whoever tells it
We are here for you
Did the earthquake bring your house down or damage it?
First, straight up
The material goes where there are people organised to receive it and turn it into a home: a family with its neighbours, a block, a village that has already come together. A finished house does not arrive: materials arrive, and a connection arrives. The chain —who builds, who unloads the truck, who clears the lot— you put together with your people, and the team in Roldanillo coordinates the delivery.
What we put up
- The materialsBricks bought straight from the local brickworks, at the best price we can get.
- The connectionJaime's team in Roldanillo: they check the houses, coordinate delivery and stand by the unloading.
- The truth about where it standsWe hand out no dates and no waiting lists. We tell you where your case stands, even when the answer is “not yet”.
What you put together
- Who buildsA builder, a neighbour, your family. Someone to raise the wall.
- Who receives the loadSomeone there when the truck arrives, answering for what comes off it.
- The lot, clearedRubble out and room to unload.
When you write, tell us where you are —town and neighbourhood or rural area—, what happened to your house and what materials you need. Photos help us size the purchase, but they are not a requirement for us to listen.